Why Stage?

Home Staging is the preparation of a home to sell. A professional who specializes in this form of design and has been certified and trained in the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging.

A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful realtors do not have the time or trade resources to properly stage a home.

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!

Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for 10%+ more in a good market.

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don’t “stage” homes every day for a living. That’s what professionals are for and that is where the greatest returns come in.

Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are “investors” or “flippers” who will hammer you on price.  In our consultation walkthrough, I will identify those “price eroding” factors of your home, so that you can do the simple fixes that maximize returns.